Frameworks and mental models to use for decision making.

From Jeff Bezos annual letter to shareholders:

Type 1 and type 2 decisions

“Some decisions are consequential and irreversible or nearly irreversible — one-way doors — and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions. But most decisions aren’t like that — they are changeable, reversible — they’re two-way doors. If you’ve made a suboptimal Type…


A picture is worth a thousand words.

What is your job?

source: many/unknown

How to do your job with Design Thinking?


Having grown up in the warm, continental climate of Southeast Asia, when I think of the hot summers, some of my favorite memories are Sunday evenings. My parents took my brother and I to get ice cream at this delightful ice cream shop next to this large outdoor plaza. At the ice cream shop, we got to pick the flavor we wanted, and enjoy it in the plaza. However, it’s also when picking the flavor of ice cream, I first experienced the concept of “pick two”.

flavor, size, or cone, pick two.

Here was the issue with the ice cream picking: I could get a large…


If you understand what type of investor you are pitching to, you are more likely to find the right partner to trust your precious startup with.

Having had the opportunity to pitch to more investors than I could keep track of, there is one observation that has stuck with me from the very first pitch meeting. Based on the questions you are asked, you can classify an investor in one of three types: The Good, The Bad and The Ugly.

Source: http://cinetropolis.net/scene-is-believing-the-good-the-bad-and-the-ugly/

The Ugly Investor

The ugly investor mainly cares about the financing of the deal.

If at every opportunity she gets…


It’s often said that the definition of insanity is doing the same thing over and over and expecting different results.

For mortgage professionals, getting results is largely driven by improving the referral business, working more efficiently in the day-to-day workflows, guiding the borrower through one of their biggest financial transaction of their lives, and providing a great experience throughout the loan process.

Not surprisingly, the reason why many fail at getting results is always the same: Instead of identifying opportunities to change, they keep doing the same things over and over again. …


I reached a significant milestone in life on my last birthday. I have now lived more of my life as a working professional than I have lived as without one. I don’t know if that means something, but I now find myself in more situations where I can find similarities in a current event with something I have experienced in the past. I suppose that is what “having experience” means.

Talking about experience, most of mine has been in almost every element of creating and operating “startups” as defined in the traditional sense. I started my career as an intern…


At BoxWorks on a panel sharing how Maxwell uses the Box Platform.

At Maxwell we want to revolutionize the lending business, helping mortgage companies and borrowers along the way. We know we have our work cut out for us, and we know we can’t do this alone. Effective partnerships are crucial for us to fully realize the future that we see.

Thankfully, we have an amazing parter in Box and last week we were asked to share with attendees at BoxWorks how Maxwell is using the Box Platform to remove the complexities of managing and securing content while building SaaS for mortgage professionals.

It was a great opportunity to summarize and share…


There is something about summer that makes us want to pick up a good book to read. I asked folks on the Maxwell team to send me their top five suggestions for books to read this summer. Not surprisingly, when it comes to books, we tend to like the ones about how to make things better and how to get things done.

Suggestions from John Paasonen.

  1. Zero to One — Peter Thiel

2) Antifragile: Things That Gain From Disorder — Nassim Taleb

3) Execution: The Discipline of Getting Things Done — Larry Bossidy

4) First, Break All the Rules —…


Over the past 15 years, most of us come across numerous new ideas, technologies, concepts, companies, apps, services, and new forms of “bankruptcy” to tackle email. I too have occasionally tried concepts like “email zero” as a life-hack in pursuit of getting to a better quality of life.

However, none of email’s challengers have come even close in terms of the benefit it provides as a medium of communication, ubiquity, and scale. Yet, many modern web services and applications largely consider email as a relic of a previous version of the web, especially for millennials.

Some of most used arguments…


Think of the last time you were introducing yourself. You probably started with, went into detail about, and ended summarizing what you do now, or how you did what you did previously.

Take a look at job postings. Most will go into detail about what the job is, how critical it is to the business, what the roles and responsibilities are and what the title is. The same thing happens in job interviews — you are encouraged to describe what you did in your previous roles.

I started my career almost 15 years ago this month. If there is one…

Rutul Davè

Co-founder & CTO at @ilovemaxwell. Previously founded @brightfunds. http://rutuldave.com

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